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What we believe


We believe that what we put on our skin is as important as how it looks and that the purest ingredients nature has to offer are also the best. Organic beauty isn’t about sacrifice or compromise, but a way to treat yourself and the environment with the respect and kindness both deserve.

That’s why we select only the finest natural and organic ingredients from around the world that are grown ethically, sustainably and in harmony with the environment. From avocado oil to chamomile extract and water distilled from Clary Sage, our certified natural and organic ingredients derive their nourishing, healing and balancing properties from nature.

Combined with the purest mineral pigments and vegetable emollients and waxes—and the conscious decision to work entirely without the toxic and controversial ingredients found in most cosmetics—we’ve developed a line of high-impact shades that deliver rich, saturated colour wrapped in formulas that smell and feel as good as they look.

Each product has been created, fine-tuned and perfected using our years of experience in the beauty industry and tested on models, friends, and family—never animals.

‘Organic beauty isn’t about sacrifice or compromise’